Mimi is a massage therapist trained in sports/deep tissue, pre & post-natal and traditional Thai massage. With a background in Graphic Design, she was always in charge of her own branding but she felt drawn to my botanical illustrations and reached out to me. She was craving a more feminine and whimsical identity to represent her brand and personality better. 
What better than a delicate lotus flower to embody the sweet and gentle person she is. I hand-drew a very detailed and refined flower and chose a very minimalistic font to accompany it. The aim was to create a contrast between the two. 
The colour palette we chose is soft and muted and each shade works well with one another. The business cards are a medley of all these combinations and the logo appears in a darker shade to stand out.
We also worked on creating coherence across social media platforms in order for her to use and tell her new brand story.

or see more like this

Back to Top